House and Land World
We created a bespoke digital system to increase house and land package sales for Mahercorp, and delivered an industry-leading website to integrate with it!
Background
Mahercorp is an Australian home construction company focused on building better lives - putting the heart and soul back into building homes in Victoria. The company features two key brands that span the market: Eight Homes and Urbanedge.
Mahercorp initially approached Bravo to convert their manual House & Land package system into an automated web application that integrates with REA, bringing more efficiency into the daily roles of Eight Homes sales staff.
The new system was quickly rolled out to the Urbanedge brand and, following its success, we worked with Mahercorp to develop a new customer-facing website that integrates both with their new bespoke platform and their Salesforce CRM.
Outcome
Our custom-built House and Land package system went down a treat with the Eight Homes and Urbanedge teams, increasing the sales team output and efficiency tenfold!
Furthermore, recent feedback from a Developer and Supplier launch saw a number of developers tell the Mahercorp team that the House and Land World website is the easiest website to use in the industry!
Bravo is continuing to collaborate with Mahercorp to build upon their digital offering and we’re excited to see what more we can achieve together.
Studio Bravo really took the time to understand our industry and needs, which was reflected within their initial pitch and ultimately their product delivery. They definitely stood out from the competition. Our software is not client-facing, but has improved our sales team output and efficiency tenfold. A young & intelligent team who are great to work with.
Our solution
Our new digital House & Land package system for Mahercorp is packed full of features, including:
- Dashboard with package creation and user management, promotion management and other controls
- Secure user and login management
- Simple one-time data import of House & Land features with editing functionality
- Third party integration with REA to automate publishing to multiple websites
- Integration with Eight Homes and Urbanedge websites using a purpose-built API
And the subsequent House and Land World website enabled:
- Integration with Salesforce so packages go to the correct Mahercorp brand and specific Sales Consultants
- Sophisticated filter / search function with a list view of packages once filter criteria is applied
- Each package listed with an enquiry form and a downloadable PDF flyer
- Custom-developed API to connect the existing House & Land package system with the new website
Services Provided
Discovery
Digital strategy
Information architecture
User Experience (UX) design
Art direction
Visual design
Illustration
Mobile responsive front-end website development
Back-end application development
Software testing
Salesforce integration
REA integration
Custom API development
Hosting services
Project management
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