Development Victoria

We reinvented the experience of Development Victoria's website to serve diverse users and goals.

Background

Development Victoria (DV) exists to shape the way Victorians live, developing and revitalising public buildings and land to create spaces and homes that help make Victoria a great place to live. 

When DV selected Bravo as a design partner, the organisation's stakeholder diversity, reach and impact had grown. DV wanted to create a new website to celebrate and showcase its wide range of impressive projects and provide a rich, user-centred experience online.

Bravo was appointed as the Digital Design Partner and collaborated with another web development agency, Ladoo, who built the site using Squiz CMS.

Visit the Development Victoria website

Outcome

Salta Properties now has a website that reflects its brand, with a contemporary and clean design that is easy to navigate. The open-source Umbraco content management system is managed directly by the internal marketing team and all leads are passed directly into Salesforce. 

Projects and news items are kept up to date, with the website now serving its purpose of attracting and engaging prospective partners and customers. Since launching the site in February 2020, the website has already seen a 23% increase in traffic and a 15% increase in engagement with its content (measured by the time spent per session and pages viewed. 

Our solution

For Development Victoria, we delivered:

  • Extensive research and discovery activities including user persona creation and customer surveys 
  • Redevelopment of the information architecture
  • Sitemap and UX prototyping
  • Content writing and assembly
  • Visual design of all pages for desktop, mobile and tablet
  • Effective ​​collaboration with Development Victoria's development agency, Ladoo

Services provided

Stakeholder facilitation
Discovery and digital strategy
User Experience (UX) design
Usability Testing
Art direction
Visual design