By the end of the process, you’ll have 4 groups of features:
- Low Payoff, easy to do - Possible
- High Payoff, easy to do - Implement
- High Payoff, hard to do - Challenge
- Low Payoff, hard to do - Kill
Your MVP should be focused on the features that fall into the ‘Implement’ quadrant. Meaning those requirements that are easy to do and will have a high payoff.
Unless you’re a product development specialist, it’s normal to feel unsure about how much each feature will cost. You'll need a rough idea of costs to assess what the potential returns (payoff) will be. We’d recommend engaging with an expert digital agency at this stage to help you to define, estimate and prioritise your MVP requirements.
Let us help you to get your idea off the ground. Get in touch with us at email@example.com to arrange a free initial consultation.
Step 3 - Design and build your MVP
Armed with your defined set of features for the MVP, it’s time to start creating your new digital product!
There’s no one-size-fits-all approach to product development. But the approach we tend to take at Bravo includes:
Ideating and crafting a solution
We'll start by designing the roadmap for a seamless customer experience. And planning the information architecture of your solution.
Creating a prototyping
Next, we'll build a blueprint for your solution. This can range from a simple wireframe sketch to a clickable interactive prototype. We recommend usability testing for deeper insights i.e. putting the prototype into the hands of real users.
Considering your visual identity
We'll explore ideas for your new brand identity. This includes creating a digital style guide and designing the look and feel of the product.
Building your MVP
Finally, we'll pass things over to our talented technical development team. They'll create a robust, scalable and efficient technical solution to launch with.
Step 4 - Launch and Learn!
Launch your MVP
Once your MVP is ready, it’s time to get it out into the real-world environment. Consider how you’ll let the target market know you’re out there and how much of the market you’ll target.
- Will you opt for an initial soft launch?
- Do you already know some potential users who’d be keen to try the product out?
- Are there any contacts in your personal or professional network that you can get on board?
- Or is more of an effort needed to get the word out there?
A simple marketing strategy and a dedicated landing page could be all you need to get going.
Learn, learn and learn again!
You have already conducted usability testing in the UX stage. But, there’s likely to be much you can still learn about the value of your digital product and how your users are engaging with it.
User feedback is crucial to the success of your product.
Users will tell you where your product is excelling, where it’s lacking and where your opportunities to pivot or persevere are.
And remember that not all feedback is direct. Analyse your data.
- How many new users do you have?
- How are they finding your product?
- What features are they using the most?
Take the learnings on board to improve, test and learn again. And again. And again. Until you have a result that provides the most value for your business and your audience.
So there you have it - 4 steps for turning your idea into a digital product, starting with an MVP:
- Do your research
- Define the key problems and solutions
- Design and build your MVP
- Launch and Learn!
The world is full of opportunities. With technology advancing at such a rapid pace, the market for innovative digital products and services is bigger than ever.
So take the first step today and start turning your vision into reality!
At Bravo, our vision is a world where digital experiences enable meaningful real-world experiences. Let us help you bring your idea to life! Get in touch today at firstname.lastname@example.org or head to our Contact Page.