Melbourne Fringe Festival
A bold digital platform for a bold festival.
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Melbourne Fringe Festival is one of Australia’s most vibrant and diverse arts festivals, showcasing hundreds of independent artists and performances every year.
They needed a site that matched the festival’s bold brand identity, and that could functionally deliver a streamlined ticketing and event discovery audiences expected and needed for a festival with over 500 events to explore. We designed and built a new website that reimagines the Fringe experience online, aligning with their bold, refreshed identity while solving the practical challenges of managing a festival at scale.
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Our Solution
We designed and built a new website that reimagines the Fringe experience online, aligning with their bold, refreshed identity while solving the practical challenges of managing a festival at scale.
Refreshed Brand Implementation
Translating the new Fringe identity into a dynamic, visually engaging digital presence.
Advanced Event Discovery
Flexible navigation, smart filtering, and clear categorisation designed specifically to help audiences cut through the noise of 500+ events and uncover the ones they’ll love.
Seamless Integrations
Integrations with Eventotron for smooth import and management of event data, and Red 61 to handle ticketing, customer accounts, donations, and cart functionality.
Optimised User Journeys
Streamlined pathways for browsing, booking, and donating, ensuring every interaction reflects the energy of the festival.
Responsive, Accessible Design
A mobile-first approach to ensure Fringe can reach and engage audiences wherever they are.
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Our Solution
The new Melbourne Fringe website launched as a bold, high-performing platform that finally does justice to the festival’s identity and scale.
Stronger brand presence
The refreshed digital design mirrors Fringe’s bold personality and amplifies their voice in the crowded festival landscape.
Improved event discovery
Audiences can now intuitively browse and filter a program of 500+ events, making it easier to navigate such a large program and uncover shows they might otherwise miss.
Efficient operations
Automated integration with Eventotron and Red 61 reduces manual overhead for the Fringe team and ensures accurate, up-to-date event and ticketing data.
Better conversion
A streamlined booking and donation flow encourages more ticket purchases and audience support.
Future-ready foundation
Built with scalability in mind, the platform will continue to support Fringe’s growth in coming years.
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Application
Discovery
- Digital Strategy
- Stakeholder Workshops
- Current-state Review
- Requirements Definition
- Technical Discovery
- Integration Strategy
- Analytics Review
Design
- Information Architecture
- User Journey Mapping
- UX Prototyping
- Visual Design
- Accessible Design
Development
- Front-end Development
- Back-end Development
- Umbraco CMS Implementation
- Eventotron and Red61 Integrations
- Accessibility Implementation
- Quality Assurance & Testing