Illuminate Adelaide

Delivering a functional user-centric website that supports Australia’s newest major winter events program.

Background

Now in its second year, Illuminate Adelaide is a new major events program celebrating art, light, music and technology. Every winter, for two weeks and three weekends, Illuminate Adelaide lights up the city with a program of free and ticketed events.

Following their 2021 launch, Illuminate Adelaide approached Bravo with clear goals - improving the functionality of their website and the usability of their CMS.

Our mobile-responsive solution for Illuminate Adelaide uses Bravo’s own templated website solution, Eventful. Built on Umbraco CMS, Eventful provides the framework for an affordable, functional website with a proven user experience.

Visit the Illuminate Adelaide website

Our solution

Bravo delivered an effective and beautiful website solution for Illuminate Adelaide within a lean budget.

Features of Illuminate Adelaide's impressive new website include:

A fully mobile-responsive solution - important as 85% of their website visitation is via mobile
A bespoke homepage with subtle elements of movement
Customisable Acknowledgement of Country message
Custom What’s On pages for the ‘parent’ events
Bespoke event filters for an easy user experience
Event detail pages with full-width video banners, sponsor logos and related events
Video event tiles that play as you hover over them
Wordfly email subscription form
Event favouriting system
Instagram feed integration
Partners page for the display of logos, descriptions and links out
An interactive map of the City Lights locations, including F&B, toilets etc
Ability to create additional pages in the CMS using our ‘Flexible Content Page’ template
Archival of the 2021 website

Outcomes

The new Illuminate Adelaide website solves their functionality and content management needs and showcases their unique brand.

For audiences, it offers a highly-considered user experience, easy navigation through a vast programme of events and useful features such as the interactive map.

And for the Illuminate Adelaide team, the back-end CMS provides the flexibility and autonomy that they were looking for.

The result is an outstanding events website that meets the needs of Illuminate Adelaide and its audience.