Skip to main content

Illuminate Adelaide

Delivering a functional user-centric website that supports Australia’s newest major winter events program.

IndustryFestival
ServicesDiscovery, User Experience, Design, Development
Visitilluminateadelaide.com

Illuminate Adelaide is a major events program celebrating art, light, music and technology. Every winter, for two weeks and three weekends, Illuminate Adelaide lights up the city with a program of free and ticketed events.

Following their 2021 launch, Illuminate Adelaide approached Bravo with clear goals: improving the functionality of their website and the usability of their CMS.

Our mobile-responsive solution for Illuminate Adelaide uses Bravo’s own templated website solution, Eventful. Built on Umbraco CMS, Eventful provides the framework for an affordable, functional website with a proven user experience.

Our Solution

Bravo delivered an effective and beautiful website solution for Illuminate Adelaide within a lean budget.

  1. A fully mobile-responsive solution - important as 85% of their website visitation is via mobile

  2. A bespoke homepage with subtle elements of movement

  3. Custom What’s On pages for the ‘parent’ events

  4. Bespoke event filters for an easy user experience

  5. Event detail pages with full-width video banners, sponsor logos and related events

  6. Video event tiles that play as you hover over them

  7. Wordfly email subscription form

  8. Event favouriting system

  9. Instagram feed integration

  10. Partners page for the display of logos, descriptions and links out

  11. An interactive map of the City Lights locations, including F&B, toilets etc

  12. Ability to create additional pages in the CMS using our ‘Flexible Content Page’ template

  13. Archival of the 2021 website

Outcomes

The new Illuminate Adelaide website solves their functionality and content management needs and showcases their unique brand.

For audiences, it offers a highly-considered user experience, easy navigation through a vast programme of events and useful features such as the interactive map. And for the Illuminate Adelaide team, the back-end CMS provides the flexibility and autonomy that they were looking for.

The result is an outstanding events website that meets the needs of Illuminate Adelaide and its audience.

Application

Discovery

  • Digital Strategy
  • Stakeholder Facilitation
  • Current-state Review
  • Requirements Definition
  • Technical Discovery

Design

  • Information Architecture
  • UX Prototyping
  • Visual Design
  • Accessible Design

Development

  • Front-end Development
  • Back-end Development
  • Umbraco CMS Implementation
  • Accessibility Implementation
  • Quality Assurance & Testing

Next Case Study

Vudoo