Eight Homes
We designed and developed a new and improved customer-facing website for Mahercorp's Eight Homes brand.
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With a vision to put the heart and soul back into building homes in Victoria, Mahercorp is a growing Australian home construction company. The company features two key property brands: Urbanedge and Eight Homes.
Bravo has a long-standing relationship with Mahercorp. Together, we’ve converted their manual House & Land package system into an automated web application. And we’ve developed House And Land World - a new customer-facing website dedicated to packages.
Following the success of these projects, we partnered with Mahercorp again for a complete digital overhaul of its Eight Homes website.
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Our solution
Following a detailed Discovery phase to carefully scope the project requirements, we planned how to meet the website goals of Eight Homes as efficiently as possible.
In-depth Discovery phase including buyer persona creation
New mobile-optimised websites for Eight Homes with improved presentation and usability
An industry review in the UX phase to ensure website competitiveness
Complete and responsive designs
Easily editable CMS on the Umbraco platform
Flexible component library allowing admin teams to easily create new pages
Continued integration with our bespoke House & Land package portals using a purpose-built API
Interactive display homes maps integrated with Google Maps
Customer account creation, with data stored in Umbraco CMS and Salesforce CRM
Ability for logged in users to favourite home designs
Enhanced search functionality
Implementation of website chatbots for users to converse with the admin teams
Setup of Google Analytics 4 to track website visitors
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Studio Bravo really took the time to understand our industry and needs, which was reflected within their initial pitch and ultimately their product delivery. They definitely stood out from the competition.
Calum Bolt
Business Development Manager, Mahercorp
Outcomes
By actively seeking ways to deliver maximum cost efficiency to Mahercorp, we leveraged many design and development efficiencies between the two websites.
Our custom approach resulted in a new online home for Eight Homes that offer an improved user experience, encourages enquiries and conversions and presents its brand identity in an engaging and appropriate way.
The intuitive, user-friendly Umbraco CMS allows for efficient content management of important features including floorplan options, display homes, build zones, price rises and scheduled publishing.
Our flexible and extensive component library ensures the streamlining of page creation for site administrators and offers greater consistency of content presentation to customers.
The end result is an intelligently created website that delivers on customer and business needs, with a tailored aesthetic appropriate to the brand.
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Application
Discovery
- Digital Strategy
- Stakeholder Facilitation
- Current-state Review
- Requirements Definition
- Technical Discovery
Design
- Information Architecture
- UX Prototyping
- Visual Design
- Accessible Design
Development
- Front-end Development
- Back-end Development
- Umbraco CMS Implementation
- Accessibility Implementation
- Quality Assurance & Testing