Melbourne Festival
We helped grow Melbourne Festival’s audience.
Background
Melbourne Festival is a leading international arts festival that presents international and Australian events in the areas of dance, theatre, music, visual arts, multimedia, free and outdoor events every October.
Facing increased competition in the events space, Melbourne Festival first approached Bravo back in 2014 to create a new and much more flexible website to help engage with, and grow the Festival’s target audience. Our first delivery in 2014 was deemed a huge success, and we’ve had the pleasure of updating and improving the site for each festival, every year since.
Bravo have consistently delivered us a built for purpose festival website that delights our audiences by showcasing our rich event content, prioritising event discovery and ticket sales.
– David Geoffrey Hall, Head of Marketing at Melbourne Festival
Bravo’s solution
- Supports dynamic content and real-time updates
- Incorporates a straight-forward online booking process and platform for a consistent and enjoyable customer experience
- Caters for mobile device viewing
- Integrates the Festival’s existing ticketing software
- Seamlessly translates the iconic Melbourne Festival brand identity into the digital environment
Services provided
Ideation, Art Direction, User Experience Design, Visual Design, Front-end Website Application Development, Back-end Application Development (Umbraco), Payment & Ticketing Solution, Hosting and Digital Strategy
Visit the website- Image credits:
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Les Tambours de Feu, photographed by James Henry
Lady Eats Apple, photographed by Jeff Busby
Thank You For Coming, photographed by Maria Baranova
