Melbourne Festival

We helped grow Melbourne Festival’s audience.

Melbourne Festival event picture

Background

Melbourne Festival is a leading international arts festival that presents international and Australian events in the areas of dance, theatre, music, visual arts, multimedia, free and outdoor events every October.

Facing increased competition in the events space, Melbourne Festival first approached Bravo back in 2014 to create a new and much more flexible website to help engage with, and grow the Festival’s target audience. Our first delivery in 2014 was deemed a huge success, and we’ve had the pleasure of updating and improving the site for each festival, every year since.

Melbourne Festival homepage displayed on iPad

Bravo achieved an amazing result in a restrictive timeframe, and the solution we have now is a fully responsive, future-proofed site with an open-source CMS.

– David Geoffrey Hall, Marketing Manager of Melbourne Festival

Melbourne Festival event page displayed on iPad
A fragment of the website navigation
A website artwork
Melbourne Festival pages displayed on iPhones

Bravo’s solution

  • Supports dynamic content and real-time updates
  • Incorporates a straight-forward online booking process and platform for a consistent and enjoyable customer experience
  • Caters for mobile device viewing
  • Integrates the Festival’s existing ticketing software
  • Seamlessly translates the iconic Melbourne Festival brand identity into the digital environment
Melbourne Festival styleguide
Picture of a performance
A fragment of the website

Services provided

Ideation, Art Direction, User Experience Design, Visual Design, Front-end Website Application Development, Back-end Application Development (Umbraco), Payment & Ticketing Solution, Hosting and Digital Strategy

Visit the website
Image credits:

Les Tambours de Feu, photographed by James Henry

Lady Eats Apple, photographed by Jeff Busby

Thank You For Coming, photographed by Maria Baranova

Close work