Arts Centre Melbourne

We helped Melbourne’s most iconic arts venue get on with the show.

Dance class on stage – Australian Ballet, photographed by Daniel Boud


Arts Centre Melbourne is an iconic cultural venue, bringing people together for remarkable experiences. Bravo collaborated with Arts Centre Melbourne to transform their digital presence and drastically improve the ability for multiple audiences to easily engage, transact, interact and be inspired.

With an array of audiences and a symphony of stakeholders to consider, our challenge was to understand and bring together a wide range of needs, content, goals, interests and desires to construct a new website that was both functional and beautiful.

Our primary aim was to ensure that customers, members and donors could locate information and complete online transactions with ease. The site launched in December 2017 and is set to deliver great results.

Arts Centre Melbourne home page displayed on Mac and iPad
Spire from Hamer Hall, by David Simmonds Photography
Arts Centre Melbourne homepage on iPad

Arts Centre Melbourne’s website redevelopment had very clear aims around an improved customer experience, mobile first approach, and contemporary and user-friendly design. Bravo’s work was integral to our success in achieving those goals. Always collaborative and innovative, Bravo were a great team to work with and I wouldn’t hesitate to recommend them for future projects.

– Kristen Eckhardt, Director Marketing and Communications, Arts Centre Melbourne

Venue list page on iPhone
What's on page on an iPad
A fragment of the homepage
Photo of two people dancing - Bangarra, photographed by Edward Mulvihill

Bravo’s solution

  • Vastly improved the ease of event discovery and purchase with new information architecture (IA) and design
  • Communicates contemporary Arts Centre Melbourne brand image and range of services
  • Fully device responsive and complies with AA accessibility standards
  • Built with Sitecore content management system with custom Tessitura e-commerce integration
  • User and stakeholder research led by Bravo
  • Collaborative agile project management approach throughout
Arts Centre Melbourne homepage design
Sir Andrew Davis, photographed by Lucas Dawson
Arts Centre Melbourne site fragment
Arts Centre Melbourne component design
Arts Centre Melbourne icons set
Arts Centre Melbourne site information architecture

Services provided

User Research, Stakeholder Research and Facilitation, Digital Strategy and Ideation, Information Architecture (IA), User Experience (UX) Design and Prototyping, Usability Testing, Art Direction, Visual Design, Digital Styleguide Development, Front-end Website Application Development, Back-end Application Development (Sitecore), Content Entry, Payment & Ticketing Solution Integration (Tessitura), Quality Assurance Testing, Accessibility Compliance, Mobile Responsive Device Testing, Project Management

Visit the website
Image credits:

Dance class on stage – Australian Ballet, photographed by Daniel Boud

Spire from Hamer Hall, by David Simmonds Photography

Bangarra, photographed by Edward Mulvihill

Sir Andrew Davis, photographed by Lucas Dawson

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